- Service Name
Rakuten International
- Industry
E-commerce, Digital Services, Advertising, Entertainment, Communications
- Main Value Proposition
Rakuten International offers a rewarding shopping experience through cash back and deals, enhancing the value of everyday purchases for its members.
- Description
Rakuten International is a division of the Rakuten Group that encompasses a wide range of services including e-commerce, digital content, advertising, entertainment, and communications. It aims to enhance the shopping experience and provide rewards to over 1 billion members globally.
- Key Features
Cash Back rewards from thousands of stores; Diverse portfolio including e-commerce and digital content; Global reach with over 4,000 employees; Innovative advertising solutions leveraging consumer insights
- Use Cases
Rakuten International is most valuable for users looking to save on everyday purchases, access diverse digital content, and enjoy a seamless shopping experience across various platforms.
- Competitive advantages
Largest cash back rewards program with $4.6 billion earned since 1999; Comprehensive service offerings across multiple sectors including entertainment and communications; Strong brand recognition and trust among over 1 billion members
- Strengths
Rakuten International's strengths lie in its innovative approach to e-commerce, extensive global reach, and a strong commitment to customer satisfaction through rewards and loyalty programs.
- Positioning
Rakuten positions itself as a leader in the e-commerce and digital services market, focusing on innovation and customer rewards.
- Audience
The target users include online shoppers seeking rewards, businesses looking for advertising solutions, and consumers interested in digital content and entertainment.
- CTA
Click here to see our jobs.
- Tags
Cash Back
E-commerce
Digital Content
Advertising
- Tagline
In Japanese, Rakuten stands for Optimism.
- Tone of Voice
Optimistic, Innovative, Engaging
- Differentiation
Rakuten's unique cashback model and its extensive partnerships with various retailers set it apart in the e-commerce market, providing significant savings and rewards to users.
- Brand Positioning
Rakuten's brand identity is built on the philosophy of optimism, aiming to create a more rewarding future for its customers and communities.
- Founded
1997-09-12
- Founders
Mickey Mikitani