- Service Name
Rally
- Industry
Alternative Asset Investment
- Main Value Proposition
A platform for buying and selling equity shares in collectible assets, making investing accessible and safe for everyone.
- Description
Rally is a platform that allows investors to buy & sell equity shares in collectible assets.
- Key Features
Sourcing, verifying, and acquiring noteworthy items from collections and individuals worldwide, turning items into "a company" via regulatory qualification, splitting into equity shares, and offering an "Initial Offering" for investors to purchase shares and build their portfolio.
- Use Cases
Investing in collectible assets and building a diverse portfolio.
- Competitive advantages
No commission, no hidden fees, and a free app for easy browsing and purchasing of assets.
- Pricing
N/A
- Strengths
Curated mix of news, events, interviews, and noteworthy assets, and a growing community of 400K+ members.
- Positioning
Rally positions itself as a safe and accessible platform for investing in collectible assets.
- Audience
Investors of all sizes looking to diversify their portfolio with collectible assets.
- CTA
Get Started, Explore our assets, Get Updates, Explore Collections, Get Started on the Rally App, Email us, Text us, Download Rally, Subscribe to Rally.
- Social Proof
400K+ members in the growing community and partnerships with registered broker-dealers and members of FINRA & SIPC.
- Tone of Voice
Safe, easy, accessible, noteworthy, diverse, growing.
- Trust Factors
Partnership with registered broker-dealers and members of FINRA & SIPC, and a commitment to protecting user privacy.
- Differentiation
Rally differentiates itself by offering a curated mix of assets, a growing community, and a free app with no hidden fees.
- Brand Positioning
Rally positions itself as a platform for investing in collectible assets, with a focus on safety, accessibility, and diversity.
- Founded
2016-01-01
- Founders
Christopher Bruno
Maximilian Niederste-Ostholt
Rob Petrozzo