- Service Name
RAREFORM
- Industry
Fashion, Accessories, Eco-Friendly Products, Upcycled Goods
- Main Value Proposition
RAREFORM offers eco-friendly, stylish bags and accessories made from recycled billboards, promoting sustainability while providing unique products.
- Description
RAREFORM specializes in creating unique bags and accessories by recycling billboards. Their products include everyday tote bags, crossbody bags, and travel accessories, all made from upcycled materials.
- Key Features
Made from 100% recycled materials; Unique one-of-a-kind designs; Free shipping on orders over $100; Wide range of products including bags and accessories
- Use Cases
The service is most valuable for consumers looking for eco-friendly fashion options, unique gifts, and durable travel accessories.
- Competitive advantages
B Corp Certified, ensuring high social and environmental performance; Unique product offerings that cannot be found elsewhere; Strong commitment to sustainability through recycling practices
- Strengths
RAREFORM's main strengths include its innovative use of materials, commitment to sustainability, and the ability to offer unique, customizable products that appeal to environmentally conscious consumers.
- Positioning
RAREFORM positions itself as a leader in sustainable fashion, appealing to consumers who value eco-friendly products and unique designs.
- Audience
The target users include environmentally conscious consumers, fashion-forward individuals, and gift shoppers looking for unique items.
- CTA
Checkout Now
- Tags
Upcycled Bags
Sustainable Fashion
Eco-Friendly Accessories
Unique Gifts
- Tagline
Colorful living, Upcycled. What's your bag?
- Tone of Voice
Creative, playful, eco-conscious
- Differentiation
RAREFORM stands out in the market by transforming used billboards into fashionable and functional products, emphasizing sustainability and individuality.
- Brand Positioning
The brand identity is centered around creativity, sustainability, and individuality, appealing to a niche market that prioritizes environmental responsibility.
- Founded
2012-07-01
- Founders
Alec Avedissian