- Service Name
Reach
- Industry
Political Campaigning, Technology, Mobile Applications, Grassroots Organizing
- Main Value Proposition
Reach empowers grassroots organizers by providing a versatile platform that enhances voter engagement and campaign management, ensuring no voter is left behind.
- Description
Reach is a mobile app designed to assist progressive campaigns and organizations in effectively engaging with voters and supporters in various contexts. It provides tools for canvassing, voter registration, and relational organizing to enhance grassroots efforts.
- Key Features
Customizable Action Cards for campaigns; Community Canvassing to identify and activate supporters; Relational Organizing to build personalized networks; Content Library for curating and sharing social media assets
- Use Cases
Reach is most valuable for electoral campaigns, non-profit civic engagement programs, trade and labor unions, and clubs or organizations looking to survey members and drive turnout.
- Competitive advantages
No cost per user or response, making it accessible for grassroots campaigns; Intuitive design that reduces training costs and back-office overhead; Ability to leverage existing relationships for effective voter outreach
- Strengths
Reach's main strengths include its user-friendly interface, comprehensive features for organizing, and its focus on empowering volunteers to maximize their impact in real-life interactions.
- Positioning
Reach positions itself as an essential tool for grassroots organizing, emphasizing its role in meeting voters where they are and facilitating effective campaign strategies.
- Audience
The target users include progressive campaign organizers, non-profit leaders, labor union representatives, and grassroots activists who seek to enhance their outreach and engagement efforts.
- CTA
Start a Campaign
- Tags
Grassroots Organizing
Voter Engagement
Campaign Management
Relational Organizing
- Tagline
The grassroots organizing app that lets you meet voters supporters members workers people where they are.
- Tone of Voice
Empowering, supportive, innovative
- Differentiation
Reach stands out in the market by offering a comprehensive suite of tools that integrate relational organizing, community canvassing, and voter registration in a single app, tailored specifically for progressive campaigns.
- Brand Positioning
Reach identifies itself as a progressive ally, dedicated to supporting grassroots movements and providing innovative solutions for effective voter engagement.
- Founded
2018-07-16
- Founders
Jake DeGroot
Leo Sussan