- Service Name
Reactable
- Industry
Music technology, interactive instruments, tangible interfaces
- Main Value Proposition
Reactable offers a unique musical experience through its interactive and tangible interface, allowing users to create and manipulate music in an innovative way.
- Description
Reactable is an interactive tangible musical instrument designed to create and manipulate music in a unique way. It was developed by a research team at Pompeu Fabra University and has evolved over the years into a legacy system for existing users.
- Key Features
Interactive tangible interface; Award-winning design; Software and hardware updates for existing customers; Community support and events
- Use Cases
The Reactable is most valuable in educational settings, live performances, and for music enthusiasts looking for a unique way to create and interact with music.
- Competitive advantages
Unique interactive experience; Legacy support for existing users; Award-winning design recognized in the music technology field
- Strengths
The Reactable's strengths lie in its innovative design, the legacy of its award-winning status, and the ongoing commitment to support existing users despite ceasing commercial operations.
- Positioning
Reactable positions itself as a pioneering instrument in the realm of interactive music technology, focusing on tangible interaction.
- Audience
Target users include music educators, performers, and technology enthusiasts who appreciate innovative musical instruments.
- CTA
Contact us for support and updates
- Tags
interactive music
tangible instrument
music technology
legacy system
- Tagline
The Reactable was conceived and developed since 2003
- Tone of Voice
Innovative, supportive, nostalgic
- Differentiation
Reactable stands out in the market due to its combination of tangible interaction and digital music creation, which is not commonly found in traditional musical instruments.
- Brand Positioning
The brand identity of Reactable is rooted in innovation, creativity, and a commitment to preserving its legacy for existing users.
- Founded
2009-02-01
- Founders
Günter Geiger
Marcos Alonso
Martin Kaltenbrunner
Sergi Jordà