- Service Name
RealEye
- Industry
Research, Technology, Eye-Tracking, Online Research, Neuromarketing
- Main Value Proposition
RealEye offers a comprehensive solution for conducting eye-tracking studies remotely, enabling researchers to gather and analyze user interaction data efficiently.
- Description
RealEye is an online platform that utilizes webcam eye-tracking technology to conduct research studies and analyze user behavior. It allows users to create studies, track participants remotely, and analyze results instantly through a web browser.
- Key Features
Webcam-based eye-tracking; Easy study setup with multimedia stimuli; Data analysis dashboard with heatmaps and gaze plots; Integration with external panels and survey tools
- Use Cases
Market research for advertising effectiveness; User experience testing for websites and applications; Educational research in classroom settings; Neuroscience studies exploring visual attention
- Competitive advantages
No installation required; runs directly in a web browser; Fast turnaround on custom development requests; Multilingual support for diverse participant engagement
- Strengths
RealEye's strengths include its user-friendly interface, responsive customer support, and the ability to conduct studies with minimal setup, making it ideal for both academic and commercial research.
- Positioning
RealEye positions itself as a leading online solution for eye-tracking research, emphasizing ease of use and accessibility for a wide range of users.
- Audience
The primary target users include researchers, educators, marketing professionals, and UX designers who seek to understand user behavior through eye-tracking data.
- CTA
Try For Free
- Tags
Eye-Tracking
User Experience
Market Research
Webcam Technology
- Tagline
Online Research Platform with Webcam Eye-Tracking
- Tone of Voice
Friendly, professional, supportive
- Differentiation
RealEye stands out by providing an all-in-one solution that operates entirely in a web browser without the need for additional software, making it accessible and user-friendly.
- Brand Positioning
RealEye's brand identity is centered around innovation in research technology, focusing on making neuroscience tools available to everyone, especially in academic settings.
- Founded
2017-02-06
- Founders
Adam Cellary