- Service Name
PreView
- Industry
Advertising, Technology, Marketing Analytics, Attention Measurement
- Main Value Proposition
PreView enables advertisers to optimize their creative strategies by providing insights into audience attention and emotional responses, ultimately improving media efficiency and reducing costs.
- Description
PreView is an advanced attention measurement technology that helps advertisers enhance creative performance and media efficiency. It utilizes AI-powered facial coding to accurately measure audience attention in response to video content.
- Key Features
Patented AI-powered facial coding technology; GDPR compliant data collection; Real-time audience attention measurement; Creative effectiveness prediction based on attention and emotion
- Use Cases
PreView is most valuable in scenarios such as optimizing video advertising campaigns, enhancing creative strategies, and improving media buying efficiency.
- Competitive advantages
Accurate measurement of audience attention at a human level; Ethical and anonymous data collection methods; Proven effectiveness in reducing CPM and increasing ROI for advertisers
- Strengths
The service's main strengths include its innovative technology, commitment to ethical data practices, and the ability to provide actionable insights that drive advertising success.
- Positioning
PreView positions itself as a leader in the attention economy, focusing on the intersection of AI technology and advertising effectiveness.
- Audience
The target users include advertisers, marketing professionals, and media agencies looking to improve their advertising effectiveness and ROI.
- CTA
Request a Demo
- Tags
Attention Measurement
Facial Coding
Advertising Efficiency
Creative Performance
- Tagline
Measuring Human Response at the Speed and Scale of AI
- Tone of Voice
Innovative, Professional, Trustworthy
- Differentiation
PreView stands out in the market due to its unique combination of advanced AI technology and ethical data practices, ensuring compliance with GDPR while delivering high-quality insights.
- Brand Positioning
The brand identity emphasizes innovation, ethical practices, and a commitment to enhancing the advertising landscape through data-driven insights.
- Founded
2007-06-20
- Founders
Elnar Hajiyev
Jan Harley
Martin Salo
Mihkel Jäätma