- Service Name
REFASH
- Industry
Retail, Fashion, Secondhand Fashion, E-commerce
- Main Value Proposition
REFASH provides a sustainable shopping experience by offering high-quality secondhand fashion at significantly reduced prices, encouraging consumers to think secondhand first.
- Description
REFASH is an online and offline secondhand fashion destination that offers a wide range of like-new styles from popular brands. It aims to inspire consumers to embrace sustainable fashion by shopping secondhand.
- Key Features
Sustainable fashion focus; Wide selection of like-new styles from popular brands; Daily new styles added; Rewards program for loyal customers
- Use Cases
REFASH is most valuable for consumers looking to shop sustainably, those seeking affordable fashion options, and individuals interested in unique secondhand finds.
- Competitive advantages
Largest selection of secondhand fashion in Singapore; Strong emphasis on sustainability and ethical shopping; Rewards program that incentivizes repeat purchases
- Strengths
REFASH's main strengths include its commitment to sustainability, a vast inventory of high-quality secondhand items, and a user-friendly shopping experience both online and offline.
- Positioning
REFASH positions itself as a leader in the secondhand fashion market, promoting sustainability while providing a convenient shopping experience.
- Audience
The target users include environmentally conscious shoppers, fashion enthusiasts looking for unique pieces, and budget-conscious consumers seeking high-quality brands at lower prices.
- CTA
Sign Up Now and Earn Rewards Instantly
- Tags
Sustainable Fashion
Secondhand Clothing
Thrift Store
Fashion Recommerce
- Tagline
Singapore's Largest Online & Offline Secondhand Fashion Destination
- Tone of Voice
Friendly, encouraging, sustainable
- Differentiation
REFASH stands out in the market by combining an extensive online platform with physical stores, promoting a sustainable fashion lifestyle while offering a diverse range of products from well-known brands.
- Brand Positioning
REFASH identifies itself as a modern, eco-friendly fashion retailer that champions the secondhand shopping movement, appealing to a new generation of consumers.
- Founded
2015-01-01
- Founders
Aloysius Sng
CZ Cheo