- Service Name
Resene Paints
- Industry
Manufacturing, Paints and Coatings, Home Improvement, DIY
- Main Value Proposition
Resene provides everything needed for decorating projects, from high-quality paints to expert advice, ensuring a superb finish for any project.
- Description
Resene Paints offers a comprehensive range of quality paints, coatings, and decorating products, along with expert advice and inspiration for both DIY enthusiasts and professionals. Their services include custom color matching and a variety of eco-friendly options.
- Key Features
Extensive range of colors and finishes; Eco-friendly paint options with low VOC; Professional advice and color consultation services; DIY resources including project guides and videos
- Use Cases
Home renovation and decoration projects; Professional painting and commercial applications; DIY projects for homeowners looking to enhance their living spaces
- Competitive advantages
Comprehensive product range including paints, wallpapers, and curtains; Strong focus on sustainability and eco-friendly practices; Expert consultation services available for both DIYers and professionals
- Strengths
Resene's strengths lie in its extensive product offerings, commitment to quality, and strong customer support through expert advice and resources.
- Positioning
Resene positions itself as a one-stop shop for all painting and decorating needs, catering to both professionals and DIYers with a focus on quality and sustainability.
- Audience
The target audience includes DIY enthusiasts, professional painters, interior designers, and homeowners looking for quality decorating solutions.
- Brand Positioning
Resene is recognized as a trusted brand in New Zealand, known for its quality products and commitment to environmental responsibility.
- CTA
Order online now
- Differentiation
Resene stands out in the market with its commitment to sustainability, offering a wide range of eco-friendly products and being a founding member of the Green Building Council.
- Tagline
The paint the professionals use
- Tags
Eco-friendly paints
DIY projects
Color inspiration
Professional advice
- Tone of Voice
Inspiring, informative, supportive
- Founded
1946-01-01
- Founders
Ted Nightingale