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Retargetly: Summary

Retargetly is a technology platform that converges data and advertising in Latin America. It enables businesses to collect, enrich, and activate their data for effective digital marketing.

Service Name

Retargetly

Industry

Advertising, Data Management, Digital Marketing, Technology

Main Value Proposition

Retargetly provides a comprehensive platform that allows businesses to effectively utilize their data for advertising, enhancing audience targeting and revenue generation.

Description

Retargetly is a technology platform that converges data and advertising in Latin America. It enables businesses to collect, enrich, and activate their data for effective digital marketing.

Key Features

First-party data management; Access to over 8,000 audience segments; Integration with Epsilon's CORE ID technology; Monetization of data and media

Use Cases

Retargetly is most valuable for businesses looking to improve their advertising operations, monetize their data, and reach relevant audiences across digital channels.

Competitive advantages

Local support and expertise in the Latin American market; Ability to manage and activate first-party data effectively; Integration with cutting-edge technology from Epsilon

Strengths

Retargetly's strengths lie in its extensive data sets, innovative technology, and strong customer support, which enhance advertising effectiveness for its clients.

Positioning

Retargetly positions itself as a leader in data-driven advertising solutions in Latin America, focusing on enhancing the relationship between brands and consumers.

Audience

The target users include digital marketers, advertising agencies, and businesses seeking to optimize their data usage for better audience engagement.

CTA

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Tags
  • Data Management

  • Audience Targeting

  • Digital Advertising

  • Monetization

Tagline

The technology platform where data and advertising converge

Tone of Voice

Professional, supportive, innovative

Differentiation

Retargetly is unique in the market for being a pioneer in cookie-less technology in Latin America, integrating local expertise with advanced data solutions.

Brand Positioning

Retargetly's brand identity emphasizes innovation, local expertise, and a commitment to transforming advertising through data.

Founded

2014-01-01

Founders
  • Daniel Alejandro Czaplinski

  • Federico Nieves

  • Paula Ambrogi