- Service Name
Revlon Professional
- Industry
Beauty, Hair Care, Professional Products, Salon Services
- Main Value Proposition
Revlon Professional provides innovative hair care solutions that empower hairdressers to create bold styles while ensuring the health and vibrancy of hair.
- Description
Revlon Professional offers a comprehensive range of professional hair care products, including hair coloring, cutting, and styling solutions. The brand is dedicated to serving hairdressers and salon owners with innovative and high-quality products.
- Key Features
Ammonia-free hair color with 4 levels of lift; UniqOne™ Hair Treatment with multiple benefits; Revlon Pro Color World app for personalized hair consultations; Comprehensive educational offerings for hair professionals
- Use Cases
The service is most valuable for professional hairdressers, salon owners, and educators looking for high-quality hair care products and innovative solutions for their clients.
- Competitive advantages
Exclusive formulations that prioritize hair health; A strong community and support network for professionals; Innovative tools like the Revlon Pro Color World app for enhanced client consultations
- Strengths
Revlon Professional's strengths include a diverse product range, commitment to quality, and a strong focus on education and community engagement within the hairdressing industry.
- Positioning
Revlon Professional positions itself as a leader in the professional hair care market, focusing on innovation, quality, and community support for hair professionals.
- Audience
The target users include professional hairdressers, salon owners, and beauty educators who seek premium products and educational resources to enhance their skills and services.
- CTA
Discover More
- Tags
Hair Color
Hair Treatment
Professional Hair Care
Salon Education
- Tagline
Create Boldly. Live Boldly.
- Tone of Voice
Empowering, innovative, professional
- Differentiation
Revlon Professional stands out in the market with its ammonia-free color technology and a unique collaboration with global ambassador Aitana Bonmatí, enhancing brand visibility and credibility.
- Brand Positioning
The brand identity of Revlon Professional is centered around creativity, empowerment, and a commitment to professional excellence in hair care.
- Founded
1993-01-01