- Service Name
Roamler
- Industry
Marketing, category: FMCG, sub-category: Market Research, sub-sub-category: Field Marketing
- Main Value Proposition
Roamler offers a comprehensive solution for FMCG brands and retailers to define, optimize, and execute their strategies based on real-time data.
- Description
Roamler is a flexible workforce platform that enables FMCG brands and retailers to perform location-based tasks efficiently. It provides real-time data and insights to help businesses optimize their strategies and operations.
- Key Features
Granular data to monitor business performance; Strategic recommendations for growth; On-demand store checks and merchandisers; Real-time insights across various distribution channels
- Use Cases
Roamler is most valuable for monitoring in-store performance, conducting mystery shopping, managing merchandising tasks, and gathering market insights.
- Competitive advantages
Access to a large network of on-demand specialists; Real-time data collection and analysis for informed decision-making; Ability to cover a wide range of distribution channels across Europe
- Strengths
Roamler's main strengths include its extensive network of field workers, real-time data capabilities, and a strong focus on the FMCG sector, allowing for tailored solutions.
- Positioning
Roamler positions itself as a leader in providing flexible workforce solutions tailored for the FMCG industry, emphasizing real-time data and actionable insights.
- Audience
The target users include FMCG brands, retailers, and businesses looking for efficient market insights and operational support.
- CTA
Book a demo
- Tags
FMCG
real-time data
market insights
flexible workforce
- Tagline
Identify & activate growth levers of FMCG brands & retailers
- Tone of Voice
Professional, informative, supportive
- Differentiation
Roamler stands out in the market by providing a flexible workforce that can adapt to various location-based tasks, supported by real-time data analytics and insights.
- Brand Positioning
Roamler's brand identity is centered around innovation, flexibility, and efficiency in the FMCG sector, aiming to empower brands with actionable insights.
- Founded
2011-02-01
- Founders
Martijn Nijhuis
Wiggert de Haan