- Service Name
Roqad Identity Solutions
- Industry
Advertising Technology, Identity Solutions, Data Privacy, Digital Marketing
- Main Value Proposition
Roqad offers businesses the ability to navigate the complexities of identity resolution in a cookieless environment, ensuring effective audience targeting while maintaining strict privacy standards.
- Description
Roqad provides innovative identity solutions designed for a post-third-party cookie world, enabling businesses to effectively reach and understand their audiences. Their technology creates a comprehensive mapping of digital devices, ensuring privacy compliance while enhancing audience engagement.
- Key Features
Probabilistic identity graph for audience amplification; Privacy-safe data onboarding solutions; Comprehensive geographic coverage in North America and Europe; Support for various digital marketing channels including DSP, CDP, and affiliate marketing
- Use Cases
Enhancing programmatic advertising performance; Improving campaign attribution and sales recovery; Bridging online and offline customer data; Expanding audience reach in a privacy-compliant manner
- Competitive advantages
Strong focus on privacy compliance, being a leader in GDPR and North American data privacy; Comprehensive solutions that cover both online and offline user records; Ability to enhance campaign performance while reducing costs in a post-cookie world
- Strengths
Roqad's strengths lie in its innovative technology, commitment to privacy, extensive geographic coverage, and the ability to provide actionable insights for digital advertising.
- Positioning
Roqad positions itself as a forward-thinking identity solutions provider that empowers businesses to thrive in a cookieless digital advertising landscape.
- Audience
The primary target users include digital marketers, advertising agencies, consumer brands, and publishers who seek to optimize their audience engagement and campaign performance.
- CTA
Give Roqad a Try
- Tags
Identity Resolution
Data Privacy
Digital Advertising
Audience Targeting
- Tagline
Cookieless Identity Resolution
- Tone of Voice
Professional, informative, supportive
- Differentiation
Roqad stands out in the market by providing a unique probabilistic identity graph that integrates various digital IDs without relying on third-party cookies, thus preparing clients for the evolving digital landscape.
- Brand Positioning
Roqad's brand identity is centered around innovation, privacy compliance, and a commitment to helping clients navigate the complexities of digital marketing.
- Founded
2015-01-01
- Founders
Bartek Bogacki
Carsten Frien
Daniel Kramer
Kasia Zalewska
Richy Ugwu