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Roqad Identity Solutions: Summary

Roqad provides innovative identity solutions designed for a post-third-party cookie world, enabling businesses to effectively reach and understand their audiences. Their technology creates a comprehensive mapping of digital devices, ensuring privacy compliance while enhancing audience engagement.

Service Name

Roqad Identity Solutions

Industry

Advertising Technology, Identity Solutions, Data Privacy, Digital Marketing

Main Value Proposition

Roqad offers businesses the ability to navigate the complexities of identity resolution in a cookieless environment, ensuring effective audience targeting while maintaining strict privacy standards.

Description

Roqad provides innovative identity solutions designed for a post-third-party cookie world, enabling businesses to effectively reach and understand their audiences. Their technology creates a comprehensive mapping of digital devices, ensuring privacy compliance while enhancing audience engagement.

Key Features

Probabilistic identity graph for audience amplification; Privacy-safe data onboarding solutions; Comprehensive geographic coverage in North America and Europe; Support for various digital marketing channels including DSP, CDP, and affiliate marketing

Use Cases

Enhancing programmatic advertising performance; Improving campaign attribution and sales recovery; Bridging online and offline customer data; Expanding audience reach in a privacy-compliant manner

Competitive advantages

Strong focus on privacy compliance, being a leader in GDPR and North American data privacy; Comprehensive solutions that cover both online and offline user records; Ability to enhance campaign performance while reducing costs in a post-cookie world

Strengths

Roqad's strengths lie in its innovative technology, commitment to privacy, extensive geographic coverage, and the ability to provide actionable insights for digital advertising.

Positioning

Roqad positions itself as a forward-thinking identity solutions provider that empowers businesses to thrive in a cookieless digital advertising landscape.

Audience

The primary target users include digital marketers, advertising agencies, consumer brands, and publishers who seek to optimize their audience engagement and campaign performance.

CTA

Give Roqad a Try

Tags
  • Identity Resolution

  • Data Privacy

  • Digital Advertising

  • Audience Targeting

Tagline

Cookieless Identity Resolution

Tone of Voice

Professional, informative, supportive

Differentiation

Roqad stands out in the market by providing a unique probabilistic identity graph that integrates various digital IDs without relying on third-party cookies, thus preparing clients for the evolving digital landscape.

Brand Positioning

Roqad's brand identity is centered around innovation, privacy compliance, and a commitment to helping clients navigate the complexities of digital marketing.

Founded

2015-01-01

Founders
  • Bartek Bogacki

  • Carsten Frien

  • Daniel Kramer

  • Kasia Zalewska

  • Richy Ugwu