- Service Name
Rounded
- Industry
Accounting, Software, Invoicing, Tax Management
- Main Value Proposition
Rounded simplifies invoicing and accounting for sole traders, making it easy to manage finances and get paid faster.
- Description
Rounded is a simple invoicing and tax app designed specifically for Australian sole traders. It streamlines accounting tasks such as invoicing, expense tracking, and tax calculations, allowing users to focus on their business.
- Key Features
Customisable Invoicing on mobile & desktop; Expense Tracking with receipt storage & automatic data entry; Automatic Tax Calculation for GST and BAS; Integrated Time Tracking for billable hours
- Use Cases
Rounded is most valuable for sole traders and freelancers who need to manage invoicing, track expenses, and prepare for tax time efficiently.
- Competitive advantages
Designed specifically for sole traders and freelancers, unlike many competitors that cater to larger businesses.; Simple and transparent pricing structure, making it affordable for small business owners.; All-in-one solution that integrates invoicing, expense tracking, and tax calculations without the need for additional software.
- Strengths
Rounded's strengths lie in its user-friendly interface, automation of repetitive tasks, and exceptional customer support, which enhance the overall user experience.
- Positioning
Rounded positions itself as a straightforward and efficient accounting solution specifically for Australian sole traders, contrasting with more complex software options.
- Audience
The target users include sole traders, freelancers, and small business owners in Australia, particularly those in creative industries like photography, design, and writing.
- CTA
Start your free trial
- Tags
Invoicing
Expense Tracking
Tax Management
Sole Traders
- Tagline
A simple invoicing and tax app for sole traders
- Tone of Voice
Friendly, supportive, straightforward
- Differentiation
Rounded is uniquely tailored for Australian sole traders, offering features that align with the local taxation system and eliminating unnecessary complexity found in larger accounting software.
- Brand Positioning
Rounded's brand identity emphasizes simplicity, efficiency, and support for small business owners, aiming to alleviate the stress of financial management.
- Founded
2015-06-10
- Founders
Grant McCall
Nicholas Beames
Oliver Garside