- Service Name
ROXi
- Industry
Entertainment, Music, Digital Media, Streaming Services
- Main Value Proposition
ROXi offers a free and comprehensive music entertainment experience on your TV, combining music videos, karaoke, and games in one app.
- Description
ROXi is a free music app designed for TVs that allows users to enjoy a vast library of music videos, karaoke, and games. It is available on various smart TV platforms, making it accessible for entertainment at home.
- Key Features
100 million music videos available; Effortless music channels ready to play; Karaoke and music games for family fun; Free to join with no credit card required
- Use Cases
ROXi is most valuable for family gatherings, parties, and casual nights in where users want to enjoy music and entertainment together.
- Competitive advantages
No cost to join and use the app; Wide range of music videos across all genres and decades; Compatibility with multiple smart TV platforms including Sky Q and Amazon Fire TV
- Strengths
ROXi's main strengths include its extensive music library, user-friendly interface, and the ability to provide a fun, interactive experience through karaoke and games.
- Positioning
ROXi positions itself as a free, accessible music entertainment solution for TV users, focusing on family-friendly content and interactive experiences.
- Audience
The target users include families looking for entertainment options at home, music enthusiasts who enjoy karaoke, and individuals seeking a free alternative to paid music services.
- CTA
Join for free
- Tags
music app
karaoke
music videos
TV entertainment
- Tagline
Get ROXi, the free music app for your TV
- Tone of Voice
Friendly, inviting, engaging
- Differentiation
ROXi stands out by providing a completely free service with a vast library of music content specifically designed for TV viewing, unlike many competitors that require subscriptions.
- Brand Positioning
ROXi's brand identity emphasizes fun, community, and accessibility, aiming to bring people together through music and entertainment.
- Founded
2014-05-23
- Founders
Rob Lewis
William Morgan