- Service Name
ASICS Runkeeper
- Industry
Fitness, mobile applications, health and wellness, running
- Main Value Proposition
The ASICS Runkeeper app acts like a personal coach, helping users set goals, train effectively, and track their progress.
- Description
ASICS Runkeeper is a mobile app designed to help users track their running workouts and improve their performance. It offers personalized training plans, guided workouts, and community support to enhance the running experience.
- Key Features
Flexible Training Plans; Guided Workouts; Advanced Insights; Community Support
- Use Cases
Runkeeper is most valuable for individuals looking to start running, those training for races, and experienced runners seeking to improve their performance.
- Competitive advantages
Comprehensive training plans tailored to individual needs; Access to a supportive community of runners and coaches; User-friendly interface that simplifies tracking and training
- Strengths
Runkeeper's main strengths include its personalized approach to training, a wide range of guided workouts, and a strong community that encourages user engagement.
- Positioning
Runkeeper positions itself as a comprehensive running app that not only tracks performance but also provides coaching and community support.
- Audience
The target users include beginner runners, intermediate runners, and fitness enthusiasts who want to track their running progress and connect with a community.
- CTA
Start Running
- Tags
Running
Fitness
Training
Community
- Tagline
Together, we run.
- Tone of Voice
Encouraging, supportive, motivational
- Differentiation
Runkeeper differentiates itself by combining personalized coaching with a strong community aspect, allowing users to connect with fellow runners and coaches.
- Brand Positioning
ASICS Runkeeper identifies itself as a supportive partner in the running journey, emphasizing community and personal growth.
- Founded
2008-08-01
- Founders
Jason Jacobs
Joe Bondi
Michael Sheeley