- Service Name
Rupicard FD Credit Card
- Industry
Finance, Credit Services, Secured Credit Cards, Financial Technology
- Main Value Proposition
Rupicard offers a unique opportunity to build your credit score while earning interest on your fixed deposit, making it a dual-benefit financial product.
- Description
Rupicard FD Credit Card is a secured credit card that allows users to build their credit score by booking a fixed deposit (FD). By depositing a minimum of ₹5000, users can unlock a credit limit of up to 90% of their FD amount.
- Key Features
No joining or annual fees; No credit score check required; Earn up to 7% p.a. interest on fixed deposits; Instant cash withdrawal up to 90% of credit limit
- Use Cases
Rupicard is most valuable for individuals looking to build or improve their credit score, those without a credit history, and anyone seeking a credit card with no fees.
- Competitive advantages
Lifetime-free credit card with no fees; Guaranteed credit card issuance upon booking an FD; Real-time credit limit management through the app
- Strengths
Rupicard's main strengths include its user-friendly app, the ability to earn interest on fixed deposits, and the straightforward process of building credit without traditional barriers.
- Positioning
Rupicard positions itself as an accessible financial tool for credit building, especially for those who may struggle to obtain traditional credit cards.
- Audience
The target users include young professionals, first-time credit card users, and individuals with no existing credit history.
- CTA
Download the app by clicking the link below
- Tags
Credit Score
Fixed Deposit
Secured Credit Card
Financial Inclusion
- Tagline
Build Your Credit Score with Rupicard
- Tone of Voice
Informative, supportive, encouraging
- Differentiation
Rupicard stands out in the market by providing a credit card without the need for a credit score or income proof, making it accessible to a wider audience.
- Brand Positioning
Rupicard identifies itself as a customer-centric financial service that prioritizes inclusivity and ease of access in credit services.
- Founded
2022-01-01
- Founders
Rakshit Agarwal
Sanchit Bansal