- Service Name
Ryders Eyewear
- Industry
Eyewear, Sports Equipment, Active Lifestyle, Eyewear for Sports
- Main Value Proposition
Ryders Eyewear offered specialized eyewear solutions for active sports enthusiasts, ensuring quality and customer satisfaction through warranties and support.
- Description
Ryders Eyewear was a brand that designed and produced eyewear specifically for biking, snowboarding, and active sports. As of December 31, 2022, the brand has ceased production and distribution of its products.
- Key Features
Two-year limited warranty against material or manufacturing defects; 50% discount on the next purchase for damaged sunglasses; Return policy allowing refunds within 30 days; Customer support through the Customer Happiness team
- Use Cases
Ryders Eyewear was most valuable for individuals engaged in biking, snowboarding, and other active sports who required durable and reliable eyewear.
- Competitive advantages
Specialized designs for biking and snowboarding; Strong customer support and warranty policies; Affordability and stylish options for the whole family through sister brand Foster Grant
- Strengths
The brand's strengths included a commitment to quality, a robust warranty program, and a focus on customer satisfaction.
- Positioning
Ryders Eyewear positioned itself as a leader in the active sports eyewear market, focusing on quality and customer satisfaction.
- Audience
The target users included active sports enthusiasts, families looking for affordable eyewear solutions, and individuals who value quality and customer service.
- CTA
Please contact our Customer Happiness team at 1.800.665.2903 or email us for questions.
- Tags
eyewear
active sports
customer support
warranty
- Tagline
We have made the difficult decision to cease production and distribution of Ryders brand products.
- Tone of Voice
Professional, supportive, informative
- Differentiation
Ryders Eyewear was unique in its focus on active sports, providing tailored eyewear solutions that catered specifically to the needs of athletes and outdoor enthusiasts.
- Brand Positioning
The brand identity was centered around providing high-quality, stylish eyewear for active lifestyles, with a strong emphasis on customer support.
- Founded
1986-01-01