- Service Name
Safe Catch
- Industry
Food & Beverage, Seafood, Canned Seafood, Health-Conscious Products
- Main Value Proposition
Safe Catch guarantees the purity of its seafood products by testing every fish for mercury, ensuring a healthier choice for consumers.
- Description
Safe Catch offers canned seafood products, including tuna, salmon, sardines, and mackerel, that are rigorously tested for mercury to ensure purity. The brand is committed to sustainability, using only 100% sustainably-caught fish and slow-cooking methods to retain natural flavors.
- Key Features
Tests every tuna for mercury; Sustainably caught from MSC-certified fisheries; No additives or fillers, just pure tuna; Hand-cut and slow-cooked for optimal flavor
- Use Cases
Safe Catch products are particularly valuable for health-conscious consumers, families with children, pregnant women, and anyone looking for safe, delicious seafood options.
- Competitive advantages
Exclusive mercury testing technology; Partnership with the American Pregnancy Association as an official seafood partner; Commitment to sustainability and ocean purity
- Strengths
Safe Catch's main strengths include its rigorous testing process for mercury, commitment to sustainability, and high-quality, flavorful seafood products.
- Positioning
Safe Catch positions itself as a premium seafood brand focused on health, safety, and environmental responsibility.
- Audience
The target users include health-conscious individuals, parents, pregnant women, and seafood lovers who prioritize purity and sustainability.
- CTA
Shop Now
- Tags
mercury testing
sustainable seafood
pure tuna
healthier options
- Tagline
The Lowest Mercury of Any Brand
- Tone of Voice
Informative, trustworthy, passionate
- Differentiation
Safe Catch is unique in the market as the only brand that tests every tuna for mercury levels, adhering to a limit that is ten times stricter than FDA standards.
- Brand Positioning
The brand identity emphasizes purity, sustainability, and health, appealing to consumers who are concerned about food safety and environmental impact.
- Founded
2014-01-01
- Founders
Bryan Boches
Sean Wittenberg