- Service Name
Safewill
- Industry
Legal Services, Estate Planning, Wills and Estates, Online Legal Services
- Main Value Proposition
Safewill offers a simple, affordable, and secure way to create legally binding Wills and manage estate planning online.
- Description
Safewill is an online platform that allows users to create their own Wills and manage their estate planning easily and securely. It provides a streamlined process for writing Wills, appointing Powers of Attorney, and accessing legal advice.
- Key Features
Online Will creation in under 20 minutes; Review by qualified Australian legal team; Flat fees with no hidden costs; Secure storage of important documents
- Use Cases
Safewill is most valuable for individuals looking to create a Will, appoint a Power of Attorney, or manage their estate planning conveniently online.
- Competitive advantages
User-friendly online platform that simplifies the Will-writing process; Affordable fixed fees without hidden costs; Comprehensive support from a dedicated legal team
- Strengths
Safewill's strengths include its ease of use, affordability, professional legal backing, and commitment to data security.
- Positioning
Safewill positions itself as a modern, accessible solution for estate planning, catering to the needs of individuals who prefer online services.
- Audience
The target users include everyday Australians and New Zealanders, families needing to secure their legacies, and individuals seeking affordable legal solutions for estate planning.
- CTA
Get started
- Tags
Estate Planning
Wills
Power of Attorney
Legal Advice
- Tagline
Just in case you don’t live forever
- Tone of Voice
Friendly, reassuring, professional
- Differentiation
Safewill stands out by combining modern technology with legal expertise, allowing users to create Wills online with the assurance of professional review and support.
- Brand Positioning
Safewill identifies as a trustworthy and innovative digital estate planning platform, dedicated to making Will writing accessible to everyone.
- Founded
2019-04-01
- Founders
Adam Lubofsky