Sarinah: Summary

Sarinah

Retail, Department Store, Handicrafts, Hospitality

Sarinah offers a unique shopping experience that showcases the best of Indonesian culture and supports local artisans and businesses.

Sarinah is Indonesia's first modern department store, established in 1966, that focuses on retailing local handicrafts, clothing, and culinary products. It serves as a platform for promoting Indonesian culture and supporting local businesses.

Wide range of Indonesian handicrafts and products; Business facilitation and matching services for exporters and importers; Property and hospitality management including hotel ownership; Corporate social responsibility initiatives

Sarinah is most valuable for consumers looking for authentic Indonesian products, businesses seeking trade facilitation, and tourists interested in local culture.

Established brand with a rich history since 1966; Diverse product offerings that include not just retail but also hospitality and trade services; Strong focus on corporate social responsibility and community engagement

Sarinah's main strengths include its historical significance, diverse product range, and commitment to supporting local businesses and culture.

Sarinah positions itself as a cultural hub and a leader in promoting Indonesian craftsmanship and lifestyle.

The target users include local consumers, tourists, small business owners, and exporters/importers in the retail and hospitality sectors.

Sarinah's brand identity is rooted in its role as a pioneer in the retail industry, emphasizing quality, authenticity, and cultural heritage.

Discover Our Store

Sarinah is distinguished by its long-standing history as Indonesia's first modern department store and its commitment to promoting local culture and products.

Transformasi Sarinah

• Indonesian handicrafts

• Retail

• Cultural promotion

• Business facilitation

Welcoming, informative, community-oriented

1962-01-01