- Service Name
The Single Action Shooting Society (SASS)
- Industry
Sports, Shooting Sports, Cowboy Action Shooting, Recreational Shooting
- Main Value Proposition
SASS provides a structured and supportive environment for individuals interested in Cowboy Action Shooting, promoting safety, community, and the preservation of Western heritage.
- Description
The Single Action Shooting Society (SASS) is an international membership organization dedicated to preserving and promoting the sport of Cowboy Action Shooting™. It serves as the governing body for this sport, ensuring safety and consistency while fostering a family-friendly environment for enthusiasts.
- Key Features
Governing and sanctioning body for Cowboy Action Shooting™; Focus on safety and consistency in competitive shooting; Community for preserving Old West history; Access to SASS Marketplace for members and enthusiasts
- Use Cases
SASS is most valuable for individuals looking to participate in Cowboy Action Shooting competitions, those interested in learning about the sport, and members seeking to connect with like-minded enthusiasts.
- Competitive advantages
Established governing body since 1987 with a focus on safety; International reach and recognition in the shooting sports community; Comprehensive resources for members including training, events, and marketplace
- Strengths
SASS's strengths lie in its long-standing history, commitment to safety, and the vibrant community it fosters among members who share a passion for the Old West and shooting sports.
- Positioning
SASS positions itself as the premier organization for Cowboy Action Shooting, emphasizing safety, community, and historical preservation.
- Audience
The target users include competitive shooters, firearm enthusiasts, families interested in safe shooting sports, and individuals passionate about Western history.
- CTA
Join SASS
- Tags
Cowboy Action Shooting
Shooting Sports
Membership Organization
Western Heritage
- Tagline
Welcome to The Single Action Shooting Society®
- Tone of Voice
Welcoming, informative, community-oriented
- Differentiation
SASS uniquely combines the elements of competitive shooting with a strong emphasis on historical preservation and community engagement, making it distinct from other shooting organizations.
- Brand Positioning
SASS embodies a brand identity that celebrates the Old West while promoting responsible shooting practices and community involvement.
- Founded
1987-01-01