- Service Name
Sawtooth Software
- Industry
Market Research, Software, Survey Software, Analytics Tools
- Main Value Proposition
Sawtooth Software provides comprehensive market research solutions that simplify complex data analysis, enabling businesses to make informed decisions based on accurate consumer insights.
- Description
Sawtooth Software offers advanced online survey software designed for market research and conjoint analysis. It enables companies to optimize their products and make data-driven decisions through powerful analytics tools.
- Key Features
Choice-Based Conjoint analysis for product and price optimization; MaxDiff (best-worst scaling) for prioritizing product features; Mobile-responsive surveys that adapt to different devices; Free data collection with secure hosting options
- Use Cases
Sawtooth Software is most valuable for product development teams, marketing researchers, and businesses looking to optimize pricing strategies and understand consumer preferences.
- Competitive advantages
Industry-leading software for conjoint analysis and market research; Free technical support and extensive learning resources for users; Flexible survey hosting options, including free data collection
- Strengths
The software's advanced analytics capabilities, user-friendly interface, and strong customer support are key strengths that enhance user experience and satisfaction.
- Positioning
Sawtooth Software positions itself as a leader in market research solutions, focusing on advanced analytics and user-friendly survey tools.
- Audience
Target users include market researchers, product managers, and academic institutions that require robust survey tools for data collection and analysis.
- CTA
Request a tour of market analysis software
- Tags
Market Research
Survey Software
Conjoint Analysis
Data Analytics
- Tagline
Pro-level survey software that makes complex research easier.
- Tone of Voice
Professional, supportive, informative
- Differentiation
Sawtooth Software stands out in the market by offering specialized tools like Choice-Based Conjoint and MaxDiff, which provide more accurate and actionable insights compared to standard survey methods.
- Brand Positioning
The brand identity emphasizes expertise in market research, reliability, and a commitment to customer success through comprehensive support and resources.
- Founded
1983-01-01
- Founders
Richard M. Johnson