- Service Name
Second Harvest
- Industry
Non-profit, Food Recovery, Social Services, Environmental Sustainability
- Main Value Proposition
Second Harvest aims to keep food on plates and out of landfills, addressing both food waste and hunger in Canada.
- Description
Second Harvest is Canada's largest food rescue organization dedicated to reducing food waste and alleviating hunger. They connect surplus food from businesses to those in need across Canada.
- Key Features
Food rescue from over 7,500 food donors; Programs for food distribution to communities in need; Advocacy for policy change regarding food waste; Research on food waste and its impact
- Use Cases
The service is most valuable in scenarios where food businesses have surplus food, communities face food insecurity, and organizations seek to engage in food recovery efforts.
- Competitive advantages
Largest food rescue organization in Canada; Strong partnerships with a wide range of food businesses; Focus on both immediate food distribution and long-term solutions through research and advocacy
- Strengths
Second Harvest's main strengths include its vast network of food donors, impactful community programs, and a strong commitment to reducing food waste and hunger.
- Positioning
Second Harvest positions itself as a leader in food rescue, emphasizing its role in combating food waste and hunger across Canada.
- Audience
The target users include food businesses with excess food, community organizations serving food-insecure populations, and individuals looking to support food rescue initiatives.
- CTA
Donate now
- Tags
Food Rescue
Hunger Relief
Sustainability
Community Support
- Tagline
No Waste. No Hunger.
- Tone of Voice
Compassionate, Urgent, Informative
- Differentiation
Second Harvest is unique in its extensive network of food donors and its comprehensive approach that includes advocacy, research, and community programs.
- Brand Positioning
The brand identity of Second Harvest is centered around sustainability, community support, and social responsibility, aiming to create a future with no waste and no hunger.
- Founded
1985-01-01