- Service Name
Second Nature
- Industry
Health and Wellness, Weight Loss, Digital Health, Behavioral Science
- Main Value Proposition
Second Nature offers a sustainable weight-loss solution by teaching users why they eat and how to change their eating habits, making weight loss feel easier and more achievable.
- Description
Second Nature is a digital weight-loss program that focuses on creating sustainable habits rather than short-term diets. It utilizes behavioral science to help users make healthier choices automatically, leading to lasting weight loss.
- Key Features
Behavioral science-based approach; Personalized health quiz to tailor the program; Support from coaches and community; Focus on habit formation for long-term success
- Use Cases
Ideal for individuals looking to lose weight sustainably, those wanting to improve their relationship with food, and anyone seeking to develop healthier eating habits.
- Competitive advantages
Twice as effective as other weight-loss programs, as evidenced by NHS trials; High satisfaction rate with 90% of Trustpilot reviews rated as 'excellent'; Focus on long-term habit formation rather than quick fixes
- Strengths
The program is well-supported by user testimonials, demonstrating effectiveness in weight loss and lifestyle changes, and is backed by scientific research.
- Positioning
Second Nature positions itself as a modern, science-backed alternative to traditional dieting, focusing on long-term health and well-being.
- Audience
Target users include individuals struggling with weight loss, those interested in lifestyle changes, and people seeking support in developing healthier habits.
- CTA
Take our quiz
- Tags
Weight Loss
Healthy Habits
Behavioral Science
Sustainable Living
- Tagline
Make losing weight feel easier
- Tone of Voice
Supportive, encouraging, informative
- Differentiation
Unlike traditional diets that impose restrictions, Second Nature emphasizes understanding personal eating habits and building healthier choices that become second nature.
- Brand Positioning
The brand identity is centered around empowerment and transformation, promoting a healthier lifestyle through understanding and habit change.
- Founded
2015-01-01
- Founders
Chris Edson
Michael Gibbs