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Second Step: Summary

Second Step offers a comprehensive range of social-emotional learning programs designed for students from PreK through Grade 12, promoting skills that enhance both academic performance and personal development.

Service Name

Second Step

Industry

Education, Social-Emotional Learning

Main Value Proposition

Second Step programs empower students with essential social-emotional skills to thrive academically and personally. By focusing on relationship-building, emotional management, and goal achievement, these programs foster a supportive learning environment.

Description

Second Step offers a comprehensive range of social-emotional learning programs designed for students from PreK through Grade 12, promoting skills that enhance both academic performance and personal development.

Key Features

Research-backed programs, wide range of grade-specific content, flexible implementation support, extensive educator resources, and a strong focus on community engagement.

Use Cases

These programs can be used in schools to enhance students' social-emotional skills, improve classroom dynamics, and support overall student well-being. They are also beneficial for districts aiming to align educational goals with social and emotional learning standards.

Competitive advantages

Second Step stands out due to its commitment to research quality and integrity, ensuring effective program outcomes. Additionally, its extensive reach, impacting over 26 million children globally, showcases its proven effectiveness.

Pricing

N/A

Strengths

Strong reputation in the education sector, extensive experience with a large user base, and a commitment to continuous improvement based on educator feedback.

Positioning

Second Step positions itself as a leader in social-emotional learning, dedicated to providing high-quality programs that meet the diverse needs of students and educators. The organization emphasizes its research-driven approach and community-focused initiatives.

Audience

The primary audience includes educators, school administrators, and district leaders looking to implement effective social-emotional learning programs. Additionally, parents and community members interested in supporting children's emotional and social development are also part of the audience.

CTA

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Social Proof

The program boasts testimonials from educational leaders and statistics highlighting its impact on millions of children across thousands of schools.

Tone of Voice

Supportive, professional, trustworthy, and community-oriented.

Trust Factors

Trust is established through testimonials from educators, a strong nonprofit background, and a commitment to maintaining privacy and integrity in communications.

Differentiation

Second Step differentiates itself through its extensive research backing, proven impact on millions of students, and a comprehensive range of programs tailored to various educational levels.

Brand Positioning

Second Step positions itself as a nonprofit organization dedicated to enhancing the educational experience through social-emotional learning, emphasizing care and commitment to community needs.

Founded

1974-01-01

Founders
  • Jennifer James