- Service Name
Secret City Trails
- Industry
Travel, Entertainment, Tourism, City Exploration
- Main Value Proposition
Secret City Trails transforms city exploration into an interactive and fun experience through gamified discovery walks.
- Description
Secret City Trails offers playful city discovery games that allow users to explore urban environments through location-based riddles. It provides a unique way to engage with cities, whether you are a local or a visitor.
- Key Features
Location-based riddles; Available in over 50 European cities; Flexible exploration at your own pace; High average user rating of 4.5 stars
- Use Cases
Ideal for tourists looking to explore new cities, locals wanting to rediscover their surroundings, and teams seeking fun team-building activities.
- Competitive advantages
Wide availability in multiple cities across Europe; High user satisfaction reflected in reviews; Flexible, self-guided exploration without the need for a physical guide
- Strengths
The service excels in providing an engaging and interactive way to discover cities, appealing to both locals and tourists with its unique riddles and flexible pacing.
- Positioning
Secret City Trails positions itself as a fun and innovative alternative to traditional city tours, focusing on interactive and gamified experiences.
- Audience
Target users include tourists, local residents, and corporate teams looking for team-building experiences.
- Brand Positioning
The brand identity emphasizes playfulness, curiosity, and discovery, appealing to adventurous individuals and groups.
- CTA
Choose a city
- Differentiation
The service uniquely combines playful elements with city exploration, allowing users to engage with their surroundings in a fun and educational manner.
- Tagline
Turn any city into a playground
- Tags
City exploration
Discovery games
Interactive experiences
Riddles
- Tone of Voice
Playful, engaging, inspiring
- Founded
2017-01-01
- Founders
Kristina Palovicova
Wendy Van Leeuwen