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Secured by Design (SBD): Summary

Secured by Design (SBD) is the official police security initiative aimed at enhancing the security of buildings and their surroundings. It provides a recognized standard for security products that help deter and reduce crime.

Service Name

Secured by Design (SBD)

Industry

Security, construction, crime prevention, building safety

Main Value Proposition

SBD offers a recognized standard for security products, ensuring safety in residential, commercial, and public spaces.

Description

Secured by Design (SBD) is the official police security initiative aimed at enhancing the security of buildings and their surroundings. It provides a recognized standard for security products that help deter and reduce crime.

Key Features

Police Preferred Specification accreditation for security products; Comprehensive database of accredited products; Specialist design guides for building and construction; Crime prevention and security advice across various categories

Use Cases

Developers seeking to meet security standards in new constructions; Homeowners looking for certified security products; Businesses aiming to enhance safety measures in their premises

Competitive advantages

Official police endorsement enhances credibility and trust; Wide range of accredited products across multiple crime categories; Access to expert design guides and security advice

Strengths

SBD's strengths lie in its official police backing, extensive network of accredited companies, and comprehensive resources for crime prevention.

Positioning

SBD positions itself as the authoritative source for security standards in the UK, bridging the gap between law enforcement and the construction industry.

Audience

The primary audience includes architects, builders, developers, and homeowners who prioritize security in their projects and properties.

CTA

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Tags
  • security accreditation

  • crime prevention

  • building safety

  • police initiative

Tagline

Secured by Design (SBD)

Tone of Voice

Authoritative, informative, supportive

Differentiation

SBD is unique as it is the only initiative in the UK that provides police recognition for security-related products, setting a benchmark for quality and effectiveness.

Brand Positioning

SBD is identified as a trusted partner in crime prevention, leveraging police expertise to promote safer environments.

Founded

1989-01-01