- Service Name
Secured by Design (SBD)
- Industry
Security, construction, crime prevention, building safety
- Main Value Proposition
SBD offers a recognized standard for security products, ensuring safety in residential, commercial, and public spaces.
- Description
Secured by Design (SBD) is the official police security initiative aimed at enhancing the security of buildings and their surroundings. It provides a recognized standard for security products that help deter and reduce crime.
- Key Features
Police Preferred Specification accreditation for security products; Comprehensive database of accredited products; Specialist design guides for building and construction; Crime prevention and security advice across various categories
- Use Cases
Developers seeking to meet security standards in new constructions; Homeowners looking for certified security products; Businesses aiming to enhance safety measures in their premises
- Competitive advantages
Official police endorsement enhances credibility and trust; Wide range of accredited products across multiple crime categories; Access to expert design guides and security advice
- Strengths
SBD's strengths lie in its official police backing, extensive network of accredited companies, and comprehensive resources for crime prevention.
- Positioning
SBD positions itself as the authoritative source for security standards in the UK, bridging the gap between law enforcement and the construction industry.
- Audience
The primary audience includes architects, builders, developers, and homeowners who prioritize security in their projects and properties.
- CTA
Search Here
- Tags
security accreditation
crime prevention
building safety
police initiative
- Tagline
Secured by Design (SBD)
- Tone of Voice
Authoritative, informative, supportive
- Differentiation
SBD is unique as it is the only initiative in the UK that provides police recognition for security-related products, setting a benchmark for quality and effectiveness.
- Brand Positioning
SBD is identified as a trusted partner in crime prevention, leveraging police expertise to promote safer environments.
- Founded
1989-01-01