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Sellar: Summary

Sellar is a trade ordering platform that connects breweries with trade customers, allowing for direct ordering of craft beers. It offers a streamlined experience for buyers to access a wide range of products from the UK's best craft breweries.

Service Name

Sellar

Industry

Food & Beverage, Alcohol, Craft Beer, Trade Ordering

Main Value Proposition

Sellar provides a convenient platform for trade customers to order directly from top UK craft breweries, ensuring access to a diverse range of products.

Description

Sellar is a trade ordering platform that connects breweries with trade customers, allowing for direct ordering of craft beers. It offers a streamlined experience for buyers to access a wide range of products from the UK's best craft breweries.

Key Features

Live product availability; Direct prices; Wide selection of craft beers; User-friendly postcode search

Use Cases

Sellar is most valuable for trade customers such as bars, restaurants, and retailers looking to source craft beers directly from breweries.

Competitive advantages

Access to thousands of products; Best Price Promise; Direct ordering from breweries

Strengths

Sellar's main strengths include its extensive product availability, competitive pricing, and a user-friendly interface that simplifies the ordering process.

Positioning

Sellar positions itself as a modern solution for trade ordering in the craft beer market, focusing on direct connections between breweries and trade customers.

Audience

The target users include trade buyers in the hospitality industry, craft beer retailers, and restaurant owners who seek quality craft beer options.

CTA

Enter your postcode to discover 1000s of products

Tags
  • Craft Beer

  • Trade Ordering

  • Direct Sales

  • Brewery

Tagline

Trade ordering direct from the UK’s best craft breweries

Tone of Voice

Friendly, engaging, straightforward

Differentiation

Sellar uniquely positions itself by offering direct trade ordering from a curated selection of the best craft breweries in the UK, enhancing the buying experience.

Brand Positioning

Sellar's brand identity emphasizes quality, convenience, and a passion for craft beer, appealing to both breweries and trade customers.

Founded

2018-01-01

Founders
  • James Powell

  • Julian Bourne

  • Matt Pritchard