- Service Name
Service Design Network
- Industry
Design, Service Design, Professional Services, Non-Profit
- Main Value Proposition
The SDN provides a collaborative platform for service design professionals to connect, learn, and innovate, enhancing their skills and impact in the industry.
- Description
The Service Design Network (SDN) is a leading non-profit institution focused on service design, fostering global growth and innovation. It connects various roles within agencies, businesses, and government to enhance the impact of service design across sectors.
- Key Features
Global network of service design professionals; Access to exclusive events and workshops; Publications and resources for knowledge sharing; Opportunities for professional accreditation
- Use Cases
The service is most valuable for professionals seeking to enhance their service design skills, organizations looking to implement service design practices, and individuals wanting to connect with a global community of service designers.
- Competitive advantages
Established global presence with numerous local chapters; Diverse range of resources including journals, case studies, and courses; Focus on both public and private sector service design applications
- Strengths
The SDN's strengths lie in its extensive network, commitment to knowledge sharing, and the ability to connect professionals across various sectors and regions.
- Positioning
The SDN positions itself as the premier global network for service design, emphasizing collaboration, education, and innovation.
- Audience
The target users include service design professionals, organizations in need of service design expertise, students in design fields, and government agencies looking to improve public services.
- Brand Positioning
The brand identity of SDN is centered around being a trusted resource and community for service design practitioners, promoting inclusivity and knowledge exchange.
- CTA
Become a Member
- Differentiation
SDN stands out as a non-profit organization dedicated solely to service design, offering a unique blend of community engagement, educational resources, and global networking opportunities.
- Tagline
Welcome to the Service Design Network
- Tags
Service Design
Community
Innovation
Education
- Tone of Voice
Professional, collaborative, inclusive
- Founded
2004-01-01
- Founders
Greg Lakloufi
Reinhard Willford