- Service Name
7 Ring
- Industry
Consumer Electronics, Fintech, Wearables, Payment Solutions
- Main Value Proposition
7 Ring provides an unparalleled convenience in making contactless payments, combining advanced technology with a sleek design.
- Description
7 Ring is India's first contactless payment wearable ring that allows users to make payments effortlessly without the need for a smartphone app or PIN. It offers a unique and convenient payment experience by simply placing your fist on a POS terminal.
- Key Features
No app, no OTP, no PIN required for payments below INR 5,000.; Passive wearable with no battery, drawing power from the POS machine.; Works on NFC technology and is EMVco certified.; Flat 1% cashback on every spend made via 7 Ring.
- Use Cases
7 Ring is most valuable for users who frequently make small to medium-sized purchases at retail outlets, especially in environments where speed and convenience are essential.
- Competitive advantages
Faster transaction speed of 430 milliseconds.; IP68 certified, making it waterproof and dustproof.; Manufactured and patented in India, ensuring local innovation and support.
- Strengths
The main strengths of 7 Ring include its innovative design, ease of use, and the convenience of not needing to carry multiple cards or remember PINs.
- Positioning
7 Ring positions itself as a premium, innovative payment solution that combines fashion with functionality, appealing to modern consumers.
- Audience
The target users include tech-savvy individuals, young professionals, and anyone looking for a convenient and stylish payment solution.
- CTA
Get 7 Ring
- Tags
contactless payments
wearable technology
digital wallet
cashback
- Tagline
Fastest, Easiest, Coolest payment experience ever.
- Tone of Voice
Innovative, sleek, user-friendly
- Differentiation
7 Ring is unique in the market as it is the first contactless payment ring in India that does not require a smartphone app, battery, or PIN for transactions below INR 5,000, making it extremely user-friendly.
- Brand Positioning
The brand identity of 7 Ring emphasizes innovation, convenience, and a commitment to quality, showcasing its Indian roots and technological advancements.
- Founded
2018-04-23
- Founders
Karthik Menon
Vijay Khubchandani