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Sharethrough: Summary

Sharethrough is an omnichannel supply side platform that enhances ad experiences through advanced technology. It focuses on delivering better performance for advertisers while providing a sustainable ad experience for users.

Service Name

Sharethrough

Industry

Advertising, Digital Marketing, Ad Tech, Programmatic Advertising

Main Value Proposition

Sharethrough maximizes user attention and performance through innovative ad enhancements while ensuring sustainability and quality in advertising.

Description

Sharethrough is an omnichannel supply side platform that enhances ad experiences through advanced technology. It focuses on delivering better performance for advertisers while providing a sustainable ad experience for users.

Key Features

Research-backed ad enhancements; Omnichannel and omniformat capabilities; Sustainability initiatives including carbon emissions reduction; Inventory curation based on performance goals and audience context

Use Cases

The service is most valuable for advertisers looking to improve campaign performance, publishers aiming to increase revenue, and brands focused on sustainable advertising practices.

Competitive advantages

Proprietary technology that automatically enhances all standard ad formats; Strong focus on sustainability with certifications and initiatives; High-quality inventory that drives better campaign performance

Strengths

Sharethrough's strengths include its innovative technology, commitment to sustainability, and a proven track record of improving advertiser outcomes through enhanced ad experiences.

Positioning

Sharethrough positions itself as a leader in the ad tech industry by providing human-centric, sustainable advertising solutions that enhance user engagement.

Audience

The target users include advertisers seeking effective ad solutions, publishers looking to optimize revenue, and brands committed to sustainability in their advertising efforts.

CTA

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Tags
  • Programmatic Advertising

  • Sustainability

  • Ad Technology

  • User Engagement

Tagline

Enhancing the Ad Experience Across Every Channel For Better Outcomes.

Tone of Voice

Innovative, Professional, Supportive

Differentiation

Sharethrough stands out in the market by combining advanced ad technology with a strong commitment to sustainability, making it a leader in creating a cleaner digital media ecosystem.

Brand Positioning

Sharethrough's brand identity is centered around innovation, sustainability, and a commitment to improving the digital advertising landscape for both advertisers and users.

Founded

2007-01-01

Founders
  • Brett Keintz

  • Dan Greenberg

  • Matt Monahan

  • Rob Fan