- Service Name
Shiels Jewellers
- Industry
Retail, Jewellery, Fine Jewellery, Watches
- Main Value Proposition
Shiels provides high-quality jewellery and watches at competitive prices, ensuring customers can find the perfect piece for any occasion.
- Description
Shiels Jewellers offers a wide range of fine jewellery, including engagement rings, diamonds, and watches. With over 75 years of experience, they provide quality products both in-store and online across Australia.
- Key Features
50% OFF Diamonds & Gemstones under $3000; 20-50% OFF All Watches; Free Shipping over $69; Wide selection of jewellery categories including rings, earrings, and bracelets
- Use Cases
Purchasing engagement rings for weddings; Finding gifts for special occasions like anniversaries and birthdays; Shopping for personal jewellery or watches
- Competitive advantages
Long-standing reputation with over 75 years in the industry; Wide range of products including lab-grown diamonds and personalized gifts; Competitive pricing with frequent sales and discounts
- Strengths
Shiels' strengths include a diverse product range, strong brand reputation, and a commitment to customer satisfaction through quality and service.
- Positioning
Shiels positions itself as a leading retailer of fine jewellery and watches in Australia, catering to a wide demographic with a focus on quality and affordability.
- Audience
The target audience includes couples looking for engagement rings, individuals seeking gifts for loved ones, and anyone interested in fine jewellery and watches.
- CTA
SHOP NOW
- Tags
Jewellery
Watches
Engagement Rings
Discounts
- Tagline
EXTRA 10% OFF SITEWIDE
- Tone of Voice
Friendly, Trustworthy, Professional
- Differentiation
Shiels stands out in the market by offering a combination of extensive product variety, significant discounts, and a long-standing reputation for quality and customer service.
- Brand Positioning
Shiels is recognized as a family-owned business that prioritizes customer experience and offers a vast selection of jewellery and watches.
- Founded
1945-01-01
- Founders
Jack Shiels