- Service Name
CUUP
- Industry
Fashion, Intimates, Lingerie, Women's Apparel
- Main Value Proposition
CUUP offers luxury bras that redefine comfort and style, ensuring every woman can find her perfect fit.
- Description
CUUP is a direct-to-consumer brand specializing in luxury bras designed for comfort and style. Their products are available in a wide range of sizes, ensuring a perfect fit for every woman.
- Key Features
67 sizes available for a perfect fit; Luxurious and breathable fabrics; Modern and minimal silhouettes; Focus on comfort without compromising style
- Use Cases
CUUP bras are most valuable for everyday wear, special occasions, and for women seeking both comfort and style in their undergarments.
- Competitive advantages
Innovative sizing system that accommodates a wide range of body types; High-quality materials that provide comfort and support; Strong brand identity that emphasizes self-love and confidence
- Strengths
CUUP's main strengths include its commitment to quality, a diverse sizing system, and a focus on modern design that appeals to contemporary consumers.
- Positioning
CUUP positions itself as a luxury brand in the intimates market, focusing on comfort, style, and inclusivity.
- Audience
The target audience includes women looking for stylish and comfortable bras, plus-size individuals, and those who value quality and fit in their intimate apparel.
- CTA
SHOP NOW
- Tags
Luxury Bras
Comfort
Inclusive Sizing
Stylish Intimates
- Tagline
LOVE AT FIRST FIT
- Tone of Voice
Empowering, stylish, confident
- Differentiation
CUUP stands out by challenging traditional sizing scales and focusing on a diverse range of sizes, promoting body positivity and inclusivity.
- Brand Positioning
CUUP's brand identity is centered around luxury, empowerment, and redefining traditional norms in women's lingerie.
- Founded
2017-01-01
- Founders
Abby Morgan
Kearnon O'Molony
Lauren Caris Cohan