- Service Name
Mentionables
- Industry
Fashion, Lingerie, Women's Apparel, E-commerce
- Main Value Proposition
Empowering women to feel confident in their own skin through stylish and inclusive lingerie options without the pressure of traditional modeling.
- Description
Mentionables is an online store specializing in model-free lingerie for women. The brand focuses on inclusivity and empowerment, offering a variety of stylish and affordable lingerie options.
- Key Features
Model-free shopping experience; Inclusive sizing options including plus size; Wide variety of styles from teddies to bridal lingerie; Affordable prices with frequent sales and promotions
- Use Cases
Mentionables is most valuable for women looking for lingerie that makes them feel confident, those seeking plus size options, and individuals shopping for bridal or special occasion lingerie.
- Competitive advantages
Focus on body positivity and inclusivity with model-free images; Diverse product range catering to various body types and preferences; Strong community engagement through customer testimonials and feedback
- Strengths
The brand's commitment to inclusivity, a wide range of stylish products, and a strong emphasis on customer satisfaction and empowerment are its main strengths.
- Positioning
Mentionables positions itself as a modern, inclusive lingerie brand that prioritizes customer comfort and confidence over traditional beauty standards.
- Audience
The target audience includes women of all sizes looking for stylish lingerie, brides-to-be seeking bridal lingerie, and individuals looking for gifts for partners.
- CTA
Shop Now
- Tags
Lingerie
Body Positivity
Inclusive Fashion
Model-Free
- Tagline
Model Free Lingerie
- Tone of Voice
Empowering, Inclusive, Friendly
- Differentiation
Mentionables stands out in the market by offering a model-free shopping experience, allowing customers to see lingerie on real women rather than traditional models, promoting body positivity and inclusivity.
- Brand Positioning
The brand identity is centered around empowerment, inclusivity, and body positivity, appealing to women who want to feel beautiful and confident in their own skin.
- Founded
2017-03-01