- Service Name
RE/DONE
- Industry
Fashion, Apparel, Denim, Ready-to-Wear
- Main Value Proposition
RE/DONE offers unique, vintage-inspired denim that combines classic styles with modern fits, appealing to fashion-forward consumers looking for individuality.
- Description
RE/DONE specializes in reconstructing vintage Levi's jeans into modern fits, offering a unique blend of classic style and contemporary fashion. Their products cater to both men and women, providing a range of denim and ready-to-wear clothing.
- Key Features
Reconstructed vintage denim; Modern fits for both men and women; Wide range of clothing options including tees, jackets, and accessories; Free shipping on orders over $150
- Use Cases
RE/DONE products are ideal for fashion-conscious individuals looking for unique denim pieces, casual wear, and stylish outfits for various occasions.
- Competitive advantages
Authenticity of vintage materials; Unique reconstruction process that ensures each item is one-of-a-kind; Strong brand association with Levi's heritage
- Strengths
The brand's strengths lie in its unique product offerings, strong heritage connection, and commitment to sustainability through the use of vintage materials.
- Positioning
RE/DONE positions itself as a premium brand that merges vintage aesthetics with modern fashion trends, appealing to consumers who value uniqueness and quality.
- Audience
The target audience includes fashion-forward men and women, vintage clothing enthusiasts, and consumers seeking sustainable fashion options.
- CTA
Shop Now
- Tags
vintage denim
sustainable fashion
modern fits
ready-to-wear
- Tagline
Vintage-Inspired Denim & Ready To Wear
- Tone of Voice
Authentic, trendy, stylish
- Differentiation
RE/DONE stands out by reconstructing authentic vintage Levi's jeans, providing a sense of rarity and uniqueness in each piece, which is not commonly found in mass-produced denim.
- Brand Positioning
The brand identity is centered around sustainability, authenticity, and a modern take on classic styles, appealing to a niche market of fashion enthusiasts.
- Founded
2014-07-01
- Founders
Jamie Mazur
Sean Barron