- Service Name
Shriram General Insurance
- Industry
Insurance, General Insurance, Non-Life Insurance, Motor Insurance
- Main Value Proposition
Affordable and inclusive risk cover for various insurance needs, ensuring peace of mind for customers.
- Description
Shriram General Insurance offers a comprehensive range of insurance products including motor, health, home, and travel insurance. The company aims to provide affordable and accessible insurance solutions tailored to meet diverse customer needs.
- Key Features
24*7 Roadside Assistance; Quick claim assistance; Affordable premiums; Comprehensive coverage against various risks
- Use Cases
Ideal for individuals seeking car, bike, home, and travel insurance, as well as businesses needing commercial vehicle insurance.
- Competitive advantages
High claim settlement ratio of 97%; Wide network of cashless garages and healthcare providers; Dedicated customer support and seamless claims operations
- Strengths
The company boasts a strong reputation with over 60 lakh happy customers and numerous awards for best claim settlement and product innovation.
- Positioning
Shriram General Insurance positions itself as a trusted and customer-centric insurance provider in India, focusing on affordability and accessibility.
- Audience
Target users include individual vehicle owners, families seeking home insurance, travelers needing travel insurance, and businesses requiring commercial vehicle coverage.
- CTA
Insure Now
- Tags
Motor Insurance
Health Insurance
Home Insurance
Travel Insurance
- Tagline
Save up to 90%* on your Car Insurance
- Tone of Voice
Trustworthy, approachable, professional
- Differentiation
Shriram General Insurance stands out in the market with its fully re-imagined digital customer journey, making insurance purchasing and claiming quick and hassle-free.
- Brand Positioning
The brand identity emphasizes reliability, customer satisfaction, and innovation in the insurance sector.
- Founded
2006-07-28