- Service Name
Shutterstock
- Industry
Media, stock photography, digital content, stock images, stock videos
- Main Value Proposition
Shutterstock offers a cost-effective solution for users to access high-quality images and media without the burden of licensing fees.
- Description
Shutterstock is an online platform that provides users with access to a vast library of stock images, videos, and music. Users can subscribe to download a set number of images each month without incurring additional licensing fees.
- Key Features
Monthly subscription for image downloads; Access to over 530 million materials; Variety of content types including photos, vectors, and videos; AI-generated content available
- Use Cases
Shutterstock is most valuable for marketers, content creators, and businesses looking for high-quality visual content for advertising, social media, and other creative projects.
- Competitive advantages
Extensive library with over 530 million assets; Flexible subscription model with no licensing fees; User-friendly platform for easy content search and download
- Strengths
Shutterstock's main strengths include its vast content library, diverse media types, and a subscription model that simplifies the licensing process for users.
- Positioning
Shutterstock positions itself as a leading provider of stock media, emphasizing accessibility and affordability for creative professionals.
- Audience
The target users include marketers, graphic designers, and small to medium-sized businesses that require visual content for their projects.
- CTA
Subscribe now to download images
- Tags
stock images
digital media
subscription service
creative content
- Tagline
One library, millions of ways to tell your story
- Tone of Voice
Professional, accessible, informative
- Differentiation
Shutterstock stands out in the market by providing a comprehensive library that includes not only traditional stock images but also AI-generated content, catering to diverse creative needs.
- Brand Positioning
Shutterstock's brand identity is built around being a reliable source for high-quality stock images and media, appealing to a global audience of creatives.
- Founded
2003-07-10
- Founders
Jon Oringer