- Service Name
Shyaway
- Industry
Fashion, Lingerie, Women's Apparel, Intimate Wear
- Main Value Proposition
Shyaway offers high-quality lingerie that combines comfort, style, and affordability, catering to the diverse needs of women.
- Description
Shyaway is an online lingerie store that offers a wide range of women's intimate wear, including bras, panties, shapewear, and nightwear. The brand focuses on providing comfort, style, and affordability to women across India.
- Key Features
Extensive range of sizes and styles; Affordable pricing with frequent discounts; Focus on comfort and body positivity; User-friendly online shopping experience
- Use Cases
Everyday wear for comfort and support; Special occasions requiring stylish lingerie; Active wear for workouts and sports; Postpartum support with nursing bras
- Competitive advantages
Affordable pricing without compromising on quality; A wide selection of products catering to various body types and preferences; Strong focus on customer service and satisfaction
- Strengths
Shyaway's strengths include its extensive product range, commitment to quality, and a strong emphasis on customer satisfaction and body positivity.
- Positioning
Shyaway positions itself as a leading online lingerie brand in India, focusing on comfort, style, and inclusivity for all body types.
- Audience
The target audience includes women of all ages looking for comfortable and stylish lingerie, particularly those who value body positivity and affordability.
- CTA
Shop Now
- Tags
Lingerie
Bras
Panties
Shapewear
- Tagline
Created to Love You
- Tone of Voice
Friendly, supportive, empowering
- Differentiation
Shyaway stands out in the market by emphasizing body positivity and offering a wide variety of sizes and styles, ensuring that every woman can find lingerie that fits her unique body shape.
- Brand Positioning
Shyaway identifies itself as a top lingerie brand that prioritizes women's comfort and confidence, promoting self-love and body positivity.
- Founded
2015-06-07
- Founders
Gopinathan Ramachandran