- Service Name
Sifted
- Industry
Media, News, Technology, Startups
- Main Value Proposition
Sifted offers comprehensive coverage and insights into the European startup scene, empowering innovators and entrepreneurs with the information they need to succeed.
- Description
Sifted is a media platform dedicated to providing the latest news, analysis, and in-depth reporting on Europe's startup ecosystem. It serves as a vital resource for founders, investors, and operators in the European tech landscape.
- Key Features
In-depth reporting on European startups; Analysis of trends and insights in the startup ecosystem; Access to exclusive newsletters and reports; Community engagement through events and podcasts
- Use Cases
Founders seeking insights on market trends and funding opportunities; Investors looking for analysis on potential investment targets; Entrepreneurs wanting to stay updated on industry news and events; Media professionals researching the European startup landscape
- Competitive advantages
Strong backing from a reputable financial news organization; Focus on the European startup ecosystem, which is often underreported; Engagement with the community through events and interactive content; Access to exclusive insights and analysis not available elsewhere
- Strengths
Sifted's strengths lie in its authoritative reporting, community engagement, and its ability to provide timely and relevant information tailored to the needs of European entrepreneurs.
- Positioning
Sifted positions itself as the go-to media source for European startups, providing essential news and insights that help drive the innovation economy.
- Audience
The primary audience includes startup founders, investors, and entrepreneurs in Europe, as well as media professionals and industry analysts.
- CTA
Subscribe
- Tags
Startup News
European Innovation
Entrepreneurship
Investment Insights
- Tagline
Startup Europe. Grown up reporting.
- Tone of Voice
Informative, engaging, authoritative
- Differentiation
Sifted is uniquely backed by the Financial Times, providing a level of credibility and depth in reporting that sets it apart from other media outlets focused on startups.
- Brand Positioning
Sifted's brand identity is centered around being a trusted source of information for the startup community, emphasizing its connection to the Financial Times and its commitment to quality journalism.
- Founded
2018-01-01
- Founders
Caspar Woolley
John Thornhill