- Service Name
60% - SIXTYPERCENT
- Industry
Fashion, e-commerce, online retail, Asian fashion
- Main Value Proposition
Providing a diverse range of Asian fashion brands and styles for young adults, all in one convenient online platform.
- Description
60% is an online fashion store specializing in Asian brands, offering a wide range of clothing and accessories for young adults. The platform features over 1,500 brands and more than 110,000 items from various Asian countries, catering to diverse fashion needs.
- Key Features
Wide selection of over 1,500 Asian brands; More than 110,000 items available; Focus on streetwear and casual fashion; Categorized shopping experience with areas like 'Daily' and 'Goods'
- Use Cases
Shopping for trendy streetwear; Finding unique fashion items from various Asian cultures; Exploring seasonal collections and sales
- Competitive advantages
Extensive variety of Asian brands and styles; Targeted specifically at young adults aged 10 to 20; Comprehensive categorization for easy navigation
- Strengths
Strong emphasis on Asian fashion trends, extensive product range, and a user-friendly shopping experience tailored for a younger audience.
- Positioning
Positioned as a leading online destination for Asian fashion, catering specifically to the tastes and preferences of young adults.
- Audience
Young adults aged 10 to 20, fashion enthusiasts looking for Asian streetwear, and individuals interested in diverse cultural fashion.
- CTA
Shop Now
- Tags
Asian fashion
streetwear
online shopping
youth fashion
- Tagline
60% - Asian Fashion Online Shopping
- Tone of Voice
Trendy, youthful, vibrant
- Differentiation
Unique focus on Asian street fashion, offering a curated selection from multiple countries, which is not commonly found in Western-centric fashion stores.
- Brand Positioning
60% aims to be recognized as a go-to platform for Asian fashion, emphasizing diversity, trendiness, and accessibility.
- Founded
2018-07-01