- Service Name
Skift
- Industry
Media, Travel, News, Travel Intelligence
- Main Value Proposition
Skift offers timely and reliable travel news and insights that help industry professionals make informed decisions.
- Description
Skift is a travel intelligence media company that provides comprehensive news, data, and insights related to the travel industry. It serves as a trusted source for breaking news and research covering airlines, hotels, tourism, startups, and business travel.
- Key Features
Daily newsletter with essential travel news; In-depth reporting and exclusive interviews; Coverage of various travel sectors including airlines and hotels; Access to industry insights and trends
- Use Cases
Skift is most valuable for travel industry professionals seeking the latest news, insights for strategic decision-making, and trends that impact their businesses.
- Competitive advantages
Specialized focus on the travel industry; Comprehensive coverage across multiple travel sectors; Established reputation as a trusted source among industry professionals
- Strengths
Skift's strengths lie in its extensive network of industry experts, timely reporting, and ability to distill complex information into digestible insights for its audience.
- Positioning
Skift positions itself as the leading source of travel intelligence, providing essential news and insights that drive the industry forward.
- Audience
The target users include travel industry executives, airline and hotel professionals, tourism boards, and business travelers.
- CTA
Subscribe to The Daily
- Tags
Travel News
Airline News
Hotel News
Travel Research
- Tagline
The trusted source for breaking travel news and travel research.
- Tone of Voice
Informative, authoritative, engaging
- Differentiation
Skift uniquely combines news coverage with in-depth analysis and research, catering specifically to the travel industry, which sets it apart from general news outlets.
- Brand Positioning
Skift's brand identity is that of a knowledgeable and reliable partner in the travel industry, dedicated to delivering high-quality content and insights.
- Founded
2012-01-30
- Founders
Jason Clampet
Rafat Ali