- Service Name
Skratch Labs
- Industry
Food and Beverage, Sports Nutrition, Hydration Products, Athletic Supplements
- Main Value Proposition
Skratch Labs provides natural and effective sports nutrition solutions that help athletes perform better without gastrointestinal discomfort.
- Description
Skratch Labs offers sports nutrition products designed to enhance performance and hydration. Their best-selling Hydration Sport Drink Mix effectively replaces lost electrolytes and hydrates faster than plain water.
- Key Features
Low sugar content; High electrolyte levels; Natural fruit flavors; Non-GMO and gluten-free ingredients
- Use Cases
Ideal for athletes during training, competition, and recovery phases, as well as for anyone engaging in high-intensity physical activities.
- Competitive advantages
Backed by a guarantee of performance improvement; Formulated by a sports physiologist with a focus on natural ingredients; Offers a variety of products tailored for different athletic needs
- Strengths
Skratch Labs excels in creating products that are both effective and palatable, ensuring athletes can hydrate and fuel their bodies without feeling weighed down.
- Positioning
Skratch Labs positions itself as a premium provider of sports nutrition that prioritizes health, performance, and natural ingredients.
- Audience
Target users include athletes, fitness enthusiasts, and individuals engaged in endurance sports like cycling, running, and cross-fit.
- CTA
Shop now
- Tags
hydration
sports nutrition
natural ingredients
performance enhancement
- Tagline
We started from scratch.
- Tone of Voice
Informative, supportive, approachable
- Differentiation
Skratch Labs focuses on using real food ingredients and scientifically-backed formulations to create hydration and nutrition products that cater specifically to athletes' needs.
- Brand Positioning
The brand identity emphasizes simplicity, effectiveness, and a commitment to using real food ingredients to support athletic performance.
- Founded
2012-02-06
- Founders
Allen Lim
Ian Mac Gregor