- Service Name
Skyscanner
- Industry
Travel, Online Travel Agency, Flight Comparison, Travel Meta-Search Engine
- Main Value Proposition
Skyscanner offers a comprehensive platform for travelers to find and compare the best prices for flights, hotels, and car hire, saving them time and money.
- Description
Skyscanner is a travel search engine that allows users to compare flight prices, hotel rates, and car hire options from various providers. It simplifies the travel booking process by aggregating information from multiple sources, enabling users to find the best deals in one place.
- Key Features
Multi-city route creation; Search for flights, hotels, and car hire in one place; Price Alerts for tracking ticket prices; Flexible booking options with free cancellation
- Use Cases
Skyscanner is most valuable for users looking to book flights for vacations, business trips, or spontaneous travel, as well as for those seeking hotel accommodations and car hire services.
- Competitive advantages
Aggregates data from numerous airlines and travel providers for comprehensive comparisons; Offers a flexible booking option with the ability to amend or cancel reservations; Provides carbon emission information for flights, appealing to environmentally conscious travelers
- Strengths
Skyscanner's strengths include its extensive database of travel options, user-friendly search capabilities, and the ability to book directly with providers, ensuring transparency and flexibility.
- Positioning
Skyscanner positions itself as a leading travel search engine that simplifies the booking process by providing a one-stop-shop for comparing travel options.
- Audience
The target users include budget-conscious travelers, frequent flyers, families planning vacations, and business professionals seeking efficient travel solutions.
- CTA
Search
- Tags
cheap flights
travel search engine
flight comparison
hotel booking
- Tagline
Compare and book cheap flights from anywhere, to everywhere
- Tone of Voice
Informative, friendly, accessible
- Differentiation
Skyscanner stands out by providing a user-friendly interface that allows users to search 'Everywhere' for the best budget airfare and offers a unique 'Cheapest month' feature to find the lowest fares.
- Brand Positioning
Skyscanner's brand identity is centered around being a reliable and user-friendly platform that empowers travelers to make informed decisions and find the best travel deals.
- Founded
2003-05-16
- Founders
Barry Smith
Bonamy Grimes
Gareth Williams