Smaato: Summary

Smaato

Advertising, Digital Advertising, Ad Tech, Mobile Advertising

Smaato offers a powerful, free-to-use ad server that enhances control and revenue for publishers while ensuring quality connections with marketers.

Smaato is a digital ad tech platform that provides a free ad server and monetization solution for publishers and marketers. It connects quality publishers with premium marketers to engage audiences globally across various devices.

Free ad server with no ad-serving fees; Omnichannel advertising support; High monthly ad requests and unique users; Clean and protected marketplace

Smaato is most valuable for publishers looking to monetize their websites or apps, marketers seeking to reach targeted audiences, and developers needing a reliable ad server.

No ad-serving fees, leading to increased revenue for publishers; A truly omnichannel approach supporting various ad formats; A clean and protected marketplace ensuring quality and safety

Smaato's strengths lie in its comprehensive ad tech solutions, user-friendly platform, and commitment to transparency and quality in advertising.

Smaato positions itself as a leading digital ad tech platform that empowers publishers and marketers with innovative tools and solutions.

The target users include publishers, app developers, agencies, demand-side platforms (DSPs), and ad networks.

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• Ad Monetization

• Digital Advertising

• Ad Tech

• Omnichannel

Solving Complexity with Simplicity

Professional, supportive, innovative

Smaato allows users to build their own 'walled garden', providing transparency and control that is often lacking in traditional big tech platforms.

Smaato's brand identity emphasizes simplicity, transparency, and effectiveness in ad monetization and technology.

2005-01-01

• Harald Neidhardt

• Petra Vorsteher

• Ragnar Kruse

• Reese Jones