- Service Name
Smaply
- Industry
Software, Customer Experience Management, Journey Mapping, Service Design
- Main Value Proposition
Smaply provides a centralized platform for visualizing and managing customer journeys, enhancing collaboration and decision-making for improved customer experiences.
- Description
Smaply is an online software tool designed for customer journey mapping and management. It enables users to create, collaborate, and manage customer experiences through intuitive journey maps and personas.
- Key Features
Intuitive drag-and-drop journey map editor; Real-time collaboration capabilities; Comprehensive journey management with performance tracking; Persona builder for actionable customer insights
- Use Cases
Smaply is most valuable for organizations looking to improve customer experience through journey mapping, service design, and cross-team collaboration in customer-centric projects.
- Competitive advantages
Real-time collaboration tools that enhance teamwork; High data protection and privacy standards, including GDPR compliance; Customizable journey maps and hierarchies for tailored solutions
- Strengths
Smaply's strengths include its ease of use, strong customer support, and the ability to integrate various data types into journey maps, making it a versatile tool for customer experience management.
- Positioning
Smaply positions itself as a leading software solution for customer journey management, focusing on ease of use and comprehensive features that cater to the needs of customer-centric businesses.
- Audience
The target users include UX designers, product managers, service designers, and customer experience professionals who seek to enhance their understanding of customer journeys.
- CTA
Sign up for free!
- Tags
Customer Journey Mapping
Collaboration
User Experience
Service Design
- Tagline
Orchestrating seamless journeys for impact
- Tone of Voice
Professional, supportive, user-friendly
- Differentiation
Smaply stands out in the market by offering a user-friendly interface combined with robust features for journey mapping and management, tailored specifically for customer-centric organizations.
- Brand Positioning
Smaply is identified as a reliable and innovative partner in customer experience management, emphasizing its commitment to data protection and user-friendly design.
- Founded
2012-08-29
- Founders
Jakob Schneider
Klaus Schwarzenberger
Marc Stickdorn