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SmartBuyGlasses: Summary

SmartBuyGlasses is an online retailer specializing in designer eyewear, offering a wide selection of glasses and sunglasses. Customers can enjoy features like free lenses, a best price guarantee, and a 100-day return policy.

Service Name

SmartBuyGlasses

Industry

Retail, Eyewear, Online Shopping, E-commerce

Main Value Proposition

SmartBuyGlasses offers a vast selection of designer eyewear with competitive pricing, ensuring customers receive quality products with excellent service.

Description

SmartBuyGlasses is an online retailer specializing in designer eyewear, offering a wide selection of glasses and sunglasses. Customers can enjoy features like free lenses, a best price guarantee, and a 100-day return policy.

Key Features

Free basic 1.5 index lenses on all prescription eyeglasses; Best Price Guarantee - beat any lower price by $2; 100-day returns with full refunds and exchanges; Virtual Try-On technology to see how frames look before buying

Use Cases

Purchasing prescription glasses online; Finding stylish sunglasses for outdoor activities; Using virtual try-on to select frames that suit personal style; Claiming insurance benefits for eyewear purchases

Competitive advantages

Free lenses included with all prescription glasses; 100-day return policy for customer satisfaction; In-house opticians available for personalized assistance

Strengths

The service excels in offering a wide variety of eyewear options, competitive pricing, and strong customer support, including virtual tools for enhanced shopping experience.

Positioning

SmartBuyGlasses positions itself as a leading online retailer of designer eyewear, emphasizing affordability, variety, and customer service.

Audience

The primary target audience includes individuals needing prescription eyewear, fashion-conscious consumers looking for stylish sunglasses, and those seeking affordable options for quality eyewear.

CTA

Shop Now

Tags
  • Designer Eyewear

  • Prescription Glasses

  • Sunglasses

  • Virtual Try-On

Tagline

Love is in the pair | Treat yourself, or your valentine, with 10% off frames & lenses

Tone of Voice

Friendly, informative, supportive

Differentiation

SmartBuyGlasses stands out by providing a combination of a large inventory of over 80,000 pairs from 180+ designers, a best price guarantee, and personalized support from in-house opticians.

Brand Positioning

The brand identity is built around being a reliable and independent retailer of designer eyewear, focusing on customer satisfaction and quality products.

Founded

2006-01-01

Founders
  • David Menning

  • Doron Kalinko

  • Tony Zhuang