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Twice: Summary

Twice offers a range of oral wellness products including toothpaste, mouthwash, and floss, designed to promote overall mouth health. Their products combine cutting-edge science with clean ingredients to enhance the balance between mouth and body wellness.

Service Name

Twice

Industry

Health & Wellness, Oral Care, Personal Care, Dental Hygiene

Main Value Proposition

Twice provides a holistic oral health system that enhances mouth wellness through scientifically formulated products with clean ingredients.

Description

Twice offers a range of oral wellness products including toothpaste, mouthwash, and floss, designed to promote overall mouth health. Their products combine cutting-edge science with clean ingredients to enhance the balance between mouth and body wellness.

Key Features

5-in-1 Oral Wellness Toothpaste with Fluoride; Ultra Concentrated Immunity Rinse; Plant-based Oral Wellness Floss; Clinically Proven Whitening Pen

Use Cases

Twice products are most valuable for daily oral hygiene routines, whitening treatments, and maintaining overall mouth health.

Competitive advantages

Vegan and cruelty-free products without harmful ingredients; Formulated with in-house dental experts for optimal results; Unique dual-action formulas that enhance effectiveness and user experience

Strengths

Twice's products are award-winning, backed by science, and designed to be effective while being gentle on the mouth, promoting a balanced microbiome.

Positioning

Twice positions itself as a modern, health-driven oral care brand that emphasizes the importance of mouth health in overall wellness.

Audience

The target users include health-conscious individuals, families seeking effective oral care solutions, and those looking for vegan and clean ingredient options.

CTA

Shop Now

Tags
  • Oral Wellness

  • Vegan

  • Clean Ingredients

  • Holistic Health

Tagline

Healthy Mouth. Healthy Self.

Tone of Voice

Innovative, health-driven, approachable

Differentiation

Twice stands out by integrating wellness into oral care, focusing on the connection between oral health and overall body wellness, and utilizing innovative nano-emulsion technology.

Brand Positioning

Twice identifies as a chic and innovative brand that redefines oral care by making it accessible and impactful for consumers.

Founded

2018-01-01

Founders
  • Cody Levine

  • Julian Levine

  • Lenny Kravitz