- Service Name
Twice
- Industry
Health & Wellness, Oral Care, Personal Care, Dental Hygiene
- Main Value Proposition
Twice provides a holistic oral health system that enhances mouth wellness through scientifically formulated products with clean ingredients.
- Description
Twice offers a range of oral wellness products including toothpaste, mouthwash, and floss, designed to promote overall mouth health. Their products combine cutting-edge science with clean ingredients to enhance the balance between mouth and body wellness.
- Key Features
5-in-1 Oral Wellness Toothpaste with Fluoride; Ultra Concentrated Immunity Rinse; Plant-based Oral Wellness Floss; Clinically Proven Whitening Pen
- Use Cases
Twice products are most valuable for daily oral hygiene routines, whitening treatments, and maintaining overall mouth health.
- Competitive advantages
Vegan and cruelty-free products without harmful ingredients; Formulated with in-house dental experts for optimal results; Unique dual-action formulas that enhance effectiveness and user experience
- Strengths
Twice's products are award-winning, backed by science, and designed to be effective while being gentle on the mouth, promoting a balanced microbiome.
- Positioning
Twice positions itself as a modern, health-driven oral care brand that emphasizes the importance of mouth health in overall wellness.
- Audience
The target users include health-conscious individuals, families seeking effective oral care solutions, and those looking for vegan and clean ingredient options.
- CTA
Shop Now
- Tags
Oral Wellness
Vegan
Clean Ingredients
Holistic Health
- Tagline
Healthy Mouth. Healthy Self.
- Tone of Voice
Innovative, health-driven, approachable
- Differentiation
Twice stands out by integrating wellness into oral care, focusing on the connection between oral health and overall body wellness, and utilizing innovative nano-emulsion technology.
- Brand Positioning
Twice identifies as a chic and innovative brand that redefines oral care by making it accessible and impactful for consumers.
- Founded
2018-01-01
- Founders
Cody Levine
Julian Levine
Lenny Kravitz