- Service Name
Snopes.com
- Industry
Media, Fact-Checking, Online Information, Misinformation Combat
- Main Value Proposition
Snopes.com provides users with accurate fact-checking and reliable information to combat misinformation and urban legends.
- Description
Snopes.com is a leading website dedicated to fact-checking urban legends, internet rumors, and misinformation. It serves as a reliable resource for users seeking to discern truth from falsehood in various claims circulating online.
- Key Features
Ad-Free Browsing; Members-Only Newsletter; Access to Snopes Classics; Daily Trivia
- Use Cases
Snopes.com is most valuable for users looking to verify the authenticity of rumors, urban legends, and viral claims, as well as for educators and researchers seeking reliable information.
- Competitive advantages
High credibility rating (100/100) from NewsGuard; Extensive archive of fact checks and investigations; Members-only content and features enhancing user experience
- Strengths
Snopes.com is well-established with a strong reputation for accuracy, a comprehensive database of fact checks, and a commitment to combating misinformation.
- Positioning
Snopes.com positions itself as the definitive source for fact-checking and misinformation verification on the internet.
- Audience
The target users include general internet users, educators, researchers, and anyone interested in verifying claims and combating misinformation.
- CTA
Subscribe Now
- Tags
Fact-Checking
Misinformation
Urban Legends
Rumors
- Tagline
Fact or Fiction? You Decide!
- Tone of Voice
Informative, authoritative, engaging
- Differentiation
Snopes.com is recognized as the internet's go-to source for discerning truth from falsehood, backed by a perfect credibility rating from NewsGuard and compliance with the International Fact Checking Network.
- Brand Positioning
Snopes.com is identified as a trustworthy and authoritative brand in the fact-checking space, emphasizing its role in promoting truth and transparency.
- Founded
1995-01-01
- Founders
Barbara Mikkelson
David Mikkelson