- Service Name
SOUJI
- Industry
Consumer Goods, Cleaning Products, Eco-friendly Products, Household Cleaning
- Main Value Proposition
SOUJI offers a quick and safe way to recycle used cooking oil into an effective cleaning product, significantly reducing environmental impact.
- Description
SOUJI is an innovative liquid product that transforms used cooking oil into a multi-purpose cleaner in just one minute, without any risk during handling. It provides an eco-friendly solution to manage waste while cleaning effectively.
- Key Features
Transforms used cooking oil into a multi-purpose cleaner; No caustic soda used, making it safe for handling; Ready to use immediately after mixing and shaking; Eco-friendly and hypoallergenic formulation
- Use Cases
Laundry cleaning for all types of garments; Floor cleaning with a fresh finish; Dishwashing, both by hand and machine
- Competitive advantages
96% less polluting than common detergents; Instant results without the need for heat or long processes; Eco-friendly packaging that promotes reuse and sustainability
- Strengths
SOUJI's main strengths include its innovative approach to recycling, safety in handling, immediate usability, and its effectiveness across various cleaning tasks.
- Positioning
SOUJI positions itself as a revolutionary eco-friendly cleaning solution that simplifies the recycling of used cooking oil while providing effective cleaning power.
- Audience
The target users include environmentally conscious consumers, households looking for safe cleaning solutions, and individuals interested in recycling and sustainability.
- CTA
Want to try it
- Tags
Eco-friendly
Multi-purpose cleaner
Sustainable
Innovative
- Tagline
Create eco-friendly detergent 3in1 in just 1 minute
- Tone of Voice
Innovative, eco-conscious, friendly
- Differentiation
SOUJI is unique in its patented method that allows for the transformation of used oil into a cleaner without the use of caustic soda, making it safer and easier to use than traditional soap-making methods.
- Brand Positioning
SOUJI identifies itself as a leader in innovative, sustainable cleaning products, focusing on safety and environmental responsibility.
- Founded
2015-01-01