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SOUJI: Summary

SOUJI is an innovative liquid product that transforms used cooking oil into a multi-purpose cleaner in just one minute, without any risk during handling. It provides an eco-friendly solution to manage waste while cleaning effectively.

Service Name

SOUJI

Industry

Consumer Goods, Cleaning Products, Eco-friendly Products, Household Cleaning

Main Value Proposition

SOUJI offers a quick and safe way to recycle used cooking oil into an effective cleaning product, significantly reducing environmental impact.

Description

SOUJI is an innovative liquid product that transforms used cooking oil into a multi-purpose cleaner in just one minute, without any risk during handling. It provides an eco-friendly solution to manage waste while cleaning effectively.

Key Features

Transforms used cooking oil into a multi-purpose cleaner; No caustic soda used, making it safe for handling; Ready to use immediately after mixing and shaking; Eco-friendly and hypoallergenic formulation

Use Cases

Laundry cleaning for all types of garments; Floor cleaning with a fresh finish; Dishwashing, both by hand and machine

Competitive advantages

96% less polluting than common detergents; Instant results without the need for heat or long processes; Eco-friendly packaging that promotes reuse and sustainability

Strengths

SOUJI's main strengths include its innovative approach to recycling, safety in handling, immediate usability, and its effectiveness across various cleaning tasks.

Positioning

SOUJI positions itself as a revolutionary eco-friendly cleaning solution that simplifies the recycling of used cooking oil while providing effective cleaning power.

Audience

The target users include environmentally conscious consumers, households looking for safe cleaning solutions, and individuals interested in recycling and sustainability.

CTA

Want to try it

Tags
  • Eco-friendly

  • Multi-purpose cleaner

  • Sustainable

  • Innovative

Tagline

Create eco-friendly detergent 3in1 in just 1 minute

Tone of Voice

Innovative, eco-conscious, friendly

Differentiation

SOUJI is unique in its patented method that allows for the transformation of used oil into a cleaner without the use of caustic soda, making it safer and easier to use than traditional soap-making methods.

Brand Positioning

SOUJI identifies itself as a leader in innovative, sustainable cleaning products, focusing on safety and environmental responsibility.

Founded

2015-01-01